Documentary Videos are “reality” based, and document an event, a person, a company, a product or an idea. Documentary has a wide variety of styles, ranging from narrated graphics or “b-roll” (wild or stock) footage, to interviews, reenactments, or music-video style montages. Documentaries may be scripted (written in advance), or unscripted – driven by events that are filmed or open-ended interviews with people (our specialty).
Narrative videos are story-based, like feature films or TV dramas. They feature actors playing fictional (or real) characters in situations dreamed up by writers. Often used for entertainment, the narrative approach can be used to promote or instruct.
Promotional videos can be documentary or narrative films that have a purpose to promote a product, company or idea. Sales videos, explainer videos and commercials all have one goal, to help customers make the decision to trust the sponsor and buy their product or service.
Instructional videos are a type of documentary intended to teach someone how to do something. Sometimes considered “explainer videos,” these give step-by-step instructions on how to use a product or perform a task. YouTube is filled with amateur instructional videos, but a professional instructional video gets right to the point and explains the why and how of the process with a minimum of distraction.